Nestled on the southeastern coast of Busan, this vibrant stretch of golden sands and sparkling blue waters is a favourite escape for city dwellers and tourists alike. During summer, its 1.5-kilometre stretch buzzes with beachgoers under kaleidoscopic parasols, while chic cafes and seafood restaurants line its edge. As a backdrop, the towering skyscrapers of the Marine City add a striking contrast to the natural beauty. Winter brings a unique twist with visitors flocking for the Haeundae Polar Bear Festival, a chilly yet invigorating event. Haeundae's pulsating beach culture is matched by a rich tapestry of cultural festivals and vibrant nightlife.